Tóm tắt: In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information ...
Trung tâm Học liệu – Phát triển Dạy và Học
Số 126 - Nguyễn Thiện Thành, Khóm 4, phường 5, TP. Trà Vinh - Tỉnh Trà Vinh. ĐT: (074)3855246 - 232 - Email: lrc@tvu.edu.vn
