Marketing Management

Loại CSDL: Sách in

Thông tin xb: Great Britain: Pearson Education Limited, 2022

Ký hiệu xếp giá: 658.8 / K87

Mô tả vật lý: 605 p.: ill., 28 cm

Tóm tắt: The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale ...

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