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Loại CSDL: Tài liệu số
Tác giả: Philip Kotler
Thông tin xb: Pearson Custom Publishing, 2002
Tác giả bổ sung: Philip Kotler
Tóm tắt: These three developments—globalization, technological advances, and deregulation—spell endless opportunities. But what is marketing and what does it have to do with these issues?

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