Marketing 6.0

Loại CSDL: Sách in

Thông tin xb: Hoboken, New Jersey: Wiley, [2024]

Ký hiệu xếp giá: 658.8 / K87

Mô tả vật lý: 247 p., 24 cm

Tác giả bổ sung: Setiawan, Iwan

Tóm tắt: In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade

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